D+R, Design+Reklam, is the degree exhibition of 2013 that combines the three creative programs at the Linnaeus University: Design-Product design, Master Design Programme and Advertising, Graphic Design and Visual Communication.
The students within product design have worked by and interpreted the theme “Towards a Sustainable Future Life” in their degree projects. The Master Programme has worked with how to change user behaviors with design in different cultures. The Advertising Programme exhibit extensive projects created during the study period, such as packaging, identities and book design.
The logo visualizesthe union ofthe three programs were the “D” stand for Design och “R” for Rekalm, Advertising in Swedish. The +-sign unites the two since they are from the same school at the same time as it seperates them since they exhibit different types of work.
The visual identity is inspired from the Linnaeus University own visual identity. By using attributes from that toolbox we created an identity which let people know it was an exhibition from the Linnaeus University. With inspiration form Linnaeus University’s logo, Helvetica Neue is used througout the identity.
The project included units such as: posters, nameplates, packaging and a responsive homepage.
Arno Pro is a typeface made by Robert Slimbach in 2007. It draws inspirations from typefaces such as ‘Garamond’ and ‘Jenson’ made in the 1400’s. The typeface is more modern in both appearance and function.
My project is a visual comment based on the typeface and its main application area, text setting. I started out by exploring the negative space around the printed text since Arno Pro is a common typeface in book design. This resulted in a visualization of the quote “Read between the lines”, which lead to a font and application.
The cover is a simplification of the river Arno which the typeface is named after.
The project took place during an intense course in illustrative typography last year in October. It is to be seen as an exploration in both typography and negative space.
Special thanks to: Lessebo Bruk for supplying paper Scandia 2000 Natural, 130 g & Scandia 2000 Smooth White, 130 g
The result of an inspiration trip to Lars Vilks artwork “Nimis”. An artwork that started to take form more than twenty years ago, made only form driftwood.
I focused on the ecology and recycling aspect since all the wood in “Nimis” is found at the very same beach as it is built upon. It resulted in a fictive skateboard shop and brand selling only skateboard and accessories from ecological and recycled materials.
The wordmark of Nimis is made from lettershapes found within “Nimis” itself as a continuation of the recycling theme.
The website is mainly a shop but also community site since it offers its visitors interviews, pictures and videos of skateboarders endorsed by Nimis.
An ironic travel guide for my hometown Gislaved, Sweden. A travel guide with focus on the architecture of Gislaved, a small town with a lot of ugly buildings.
The pictures is the focus point and the text should just complement them. This is achived thanks to a storng grid design allowing the pictures and text to work in harmony together. I chose to work with Adobe Arno Pro for this book. Compared to the similar Garamond it has reduced signs of the handwritten character which makes it more modern.
Visual profile for Kalmar Business Lab in Kalmar, Sweden.
An organisation that helps students, together with the trade and industry, realize their business dreams.
The three orange dots represents; The student(s) with and idea, Kalmar Business Lab and The trande and industry. The grey dot represents the achived goal in form of a new business idea.
For the wordmark I chose the typeface Gotham Rounded to pick up the circular shapes in the logo. Additional fonts ar Univers LT Std and Minion Pro.
I also developed an application which works as a social network for the members of Kalmar Business Lab. The application allows you to upload your current project(s) to you profile. Other member are then able to track your progress as well as give feedback directly in the application.
Coop Änglamark is an eco friendly, low budget brand from Sweden.
We wanted to change the way customers commonlythink about eco products, that they are too expensive to even think about buying.
The aim was to make people see that shopping eco friendly does not have to be overpriced. This was achived by reducing the amount of elements normally found on eco-packaging and making it stand out in the eco range of products.
Small changes were made on the logotype to make it more simplified to fit in the overall visual expression without losing the eco feel.
The colors, on the shown products, are based on the flavour, smell or amount of fat. Regardless of the positioning of the product on the shelf the specific color is always visable.
Collaboration with: Maria Grevsjö and Amanda Larsson.
My contribution for D&AD’s typography brief 2011. The task was to create a poster concept for the Ministry of Sound. Colors, text and format were predefined.
I solved the problem with a strong grid design which provides great space for the content. It is easily read and highly customizable. The typeface used is DIN Std due to its very clear lettershapes that are easily read from a distance.
Illustrations made for an exhibition with the theme ‘Identity’ at Kalmar Art gallery.
"A person’s identity is something that is very difficult to understand. I have chosen to illustrate four scenes from Roy Andersson movie "You, the Living" which I think gives an interesting view on the theme of identity. The question I ask myself is: What is it that makes these people say as they say?"