The task was to make a visual comment on a existing typeface.
I choose to work with Adobe Arno Pro. A typeface made by Robert Slimbach in 2007. It draws inspirations from fonts such as ‘Garamond’ and ‘Jenson’ made in the 1400s. It is a font modern in both appearance and function.
I started out by exploring the negative space behind the printed text since Arno is a common font in book design. This resulted in a visualization of the quote “Read between the lines”, which lead to a font and application.
The cover is a simplification of the river Arno which the typeface is named after.
All was made in a intensive week and presented as a book and two LP-covers.
To be exhibited at the Graduation Show 2013 at Linnaeus University, Pukeberg.
The result of an inspiration trip to Lars Vilks artwork “Nimis”. An artwork that started to take form more than twenty years ago, made only form driftwood.
I focused on the ecology and recycling aspect since all the wood in “Nimis” is found at the very same beach as it is built upon. It resulted in a fictive skateboard shop and brand selling only skateboard and accessories from ecological and recycled materials.
The wordmark of Nimis is made from lettershapes found within “Nimis” itself as a continuation of the recycling theme.
The website is mainly a shop but also community site since it offers its visitors interviews, pictures and videos of skateboarders endorsed by Nimis.
An ironic travel guide for my hometown Gislaved, Sweden. A travel guide with focus on the architecture of Gislaved, a small town with a lot of ugly buildings.
The pictures is the focus point and the text should just complement them. This is achived thanks to a storng grid design allowing the pictures and text to work in harmony together. I chose to work with Adobe Arno Pro for this book. Compared to the similar Garamond it has reduced signs of the handwritten character which makes it more modern.
Coop Änglamark is an eco friendly, low budget brand from Sweden.
We wanted to change the way customers commonlythink about eco products, that they are too expensive to even think about buying.
The aim was to make people see that shopping eco friendly does not have to be overpriced. This was achived by reducing the amount of elements normally found on eco-packaging and making it stand out in the eco range of products.
Small changes were made on the logotype to make it more simplified to fit in the overall visual expression without losing the eco feel.
The colors, on the shown products, are based on the flavour, smell or amount of fat. Regardless of the positioning of the product on the shelf the specific color is always visable.
Collaboration with: Maria Grevsjö and Amanda Larsson.
My contribution for D&AD’s typography brief 2011. The task was to create a poster concept for the Ministry of Sound. Colors, text and format were predefined.
I solved the problem with a strong grid design which provides great space for the content. It is easily read and highly customizable. The typeface used is DIN Std due to its very clear lettershapes that are easily read from a distance.
Illustrations made for an exhibition with the theme ‘Identity’ at Kalmar Art gallery.
“A person’s identity is something that is very difficult to understand. I have chosen to illustrate four scenes from Roy Andersson movie “You, the Living” which I think gives an interesting view on the theme of identity. The question I ask myself is: What is it that makes these people say as they say?”